The Importance of Metafiction as a Literary Device in the...

The Vietnam War was a period of history in which some great pieces of fiction were created. The Things They Carried, by Tim OBrien is a great example of one of these pieces of fiction. A big part of this novel was OBriens theme of metafiction. Metafiction is a type of fiction that self-consciously addresses the devices of fiction. This in another sense means that metafiction is the act of writing about writing. This literary device is used in The Things They Carried, as OBriens method to systematically remind his readers that the stories that he is telling are fiction but that sometimes stories can be more real than reality itself. OBrien explains the concept of stories and what role they serve to the storyteller at the end of one†¦show more content†¦And through the use of metafiction he is able to convey this to his readers. OBrien continually uses metafiction as a means to describe to the reader how stories are told and why they are told in such a way. He does this to clarify to his audience that these stories he is writing are indeed fiction, but are loosely based off of experiences that occurred during the Vietnam War. Also, just because a story is deemed as fiction, does not mean that some parts are not true. But in fact, using a fictional story to make someone understand an actual experience can be very beneficial to the listener. This makes the person comprehend the reality of the situation even if it was not a story about reality itself, but based off of real events. The use of metafiction in The Things They Carried, stresses the importance of bringing to our attention the function of stories and what purpose they serve to theShow MoreRelatedThe Hours - Film Analysis12007 Words   |  49 PagesMrs. Brown narrate one day in the life of Laura Brown, living in Los Angeles in 1949, who on that day be gins to read Mrs. Dalloway. The Hours, a postmodernist fabric woven out of intertextual references, uses pastiche as its primary rhetorical device. Pastiche, like parody, involves the imitation or, better still, the mimicry of other styles (Jameson 113), but in contrast to parody, the compilation of both the forms and the contents of anterior texts is neither necessarily critical of its sources

This Essay Will Consider Systemic (Family And Relationship)

This essay will consider systemic (family and relationship) issues in a counselling case study. It will present and discuss a fictional case study of a systemically counselled client suffering from the fear and sadness. It will show the role of other people in the individual person’s mental health and present the theory and practice of the systemic counselling. First, it will present the information about the case collected during the first fictional session. Then, it will discuss the client’s issues in the systemic framework and in relation to the ideas from systemic approach. And finally, it will present how a systemic counsellor could work with the discussed client basing on three techniques commonly used in the systemic counselling:†¦show more content†¦When she cannot find companion or get in touch with her husband, she feels overwhelmed by fear and sadness. As a result, he became more concerned about his health and reduced the number of business trips he does. Natalie blames herself for affecting her husband’s work and for restricting her son’s autonomous life. However, she says that none of them ever complained about it. Natalie seems to be struggling with the change that occurred in her family. Her symptoms can attempt to restore the previous situation and prevent further changes (Vossler, 2010, p. 193). After her son ceased to be a fixed part of her home environment, she started experiencing sadness. Her sadness, in return, makes him visit her more often. Through this symptom she cannot prevent him from moving but can make this process more gradual. It makes her husband and friends spend more time with her as well and fill the void to some extent. Therefore, her sadness can also communicate to other people around her that now she needs more of their presence in her life (Vossler, 2010, p. 204). It seems that losing her son in the home environment, made her afraid of losing her husband as well. Through the fear she can express the need for more closeness with her husband after losing a part of closeness with her son (Holm, 1983 cited in Vossler, 2010, p. 201). The anxiety and increased sadness she e xperiences during her husband’s businessShow MoreRelatedCONSIDER SYSTEMIC ISSUES IN A COUNSELLING CASE STUDY.2355 Words   |  10 Pagesï » ¿ D240 TMA 03 CONSIDER SYSTEMIC ISSUES IN A COUNSELLING CASE STUDY. INTRODUCTION Therapeutic approaches to counselling have evolved over the last century as therapists’ attempt to help their clients’ resolve negative patterns of thoughts and emotions. Whilst fear and sadness are said to be naturally occurring human emotions that evolve and form part of ‘life and living’, society is becoming increasingly aware of the negative physiological implications of stress caused by changes in environmentalRead MoreProblems Regarding Race, Gender, Class And Culture Of A Fictitious Character2474 Words   |  10 Pagesarising from the social context in which the client is embedded (McLeod 2003). In this paper I will focus mainly on sociocultural problems concerning race, gender, class and culture of a fictitious character. The case study represents Patrick who is married with a new born baby. He is suffering anxiety and depression deriving from an unstable marital relationship. The techniques used in therapy were systemic approaches and person- centred counselling. Patrick is a 35 year-old, mixed race, cabinRead More Psychodynamic Model2114 Words   |  9 Pagesinclude a comprehensive evaluation of child’s family history and individual history (BAAF, 2006). There are other disorders that share many symptoms with RAD and they are often co-morbid or confused by RAD, such as anxiety disorder, Post Traumatic Syndrome Disorder (PTSD), social phobia and conduct disorder (Sadock, 2004). The developmental psychopathology models which are going to be evaluated in this essay are: psychodynamic model and the family systemic model. Psychodynamic Model PsychodynamicRead MoreProblems Associated With Comorbidities And Its Effects On The Individual s Current Level Of Development1392 Words   |  6 Pagesimpairments in vision, hearing or coordination.11 Another core concept that is pertinent to consider in management of these young people is to recognise that they are in an incredibly dynamic phase of development. Each individual will be referred at a different emotional, psychological and physiological stage, and each individual will evolve, mature and develop at a different trajectory. The clinician must take this development into consideration to ensure firstly, that the treatment is appropriate forRead MoreThe Broader Aspects Of Individual Fear And Sadness1909 Words   |  8 PagesThis essay will be looking at the broader aspects of individual fear and sadness. I will be doing so by analysing a fictitious client case study from the counsellor/psychotherapist’s perspective. Systemic and sociocultural approaches to counselling and psychotherapy will be considered in the context of the client’s case and needs. I will start by giving a brief outlook of the client and the client’s story; this will consist of de tailing the client’s family dynamics, peers, cultural environment andRead MoreThe Importance Of Collaboration And Team Working Among Different Professions1677 Words   |  7 PagesThe aim of this essay is to evaluate the importance of collaboration and team working among different professions in the health care. This demonstrates the main issues that reduce the effectiveness of the collaborative working. Moreover, the importance of maintaining partnership with the patient and their cares in the care planning and care delivery, and how it improves quality of health care services are discussed. This essay also demonstrates the skills and knowledge needed to improve the collaborativeRead MoreEssay on Learning Experiences with Linear and Systemic Questioning3681 Words   |  15 PagesInterview Project: Learning Experience with Linear and Systemic Questioning Nasheena Richardson Capella University COUN 5220 Introduction to Marriage and Family Therapy April 20, 2013 Abstract In this paper I will have a detailed interview process laid out in order of focus. First, I am focusing my interview on the background of my partner and what motivates her to go to school and further her education. Secondly, I will ask her why she chose to specialize in her fieldRead MoreComparing the Epistemologies Governing the First and Second Order Cybernetic Approaches6964 Words   |  28 Pagesand inconsistencies, as might ordinarily be the case with the emergence of a new paradigm. This â€Å"new (cybernetic) epistemology† has, however, â€Å"a common foundation in the writings of Gregory Bateson† (Searight Openlander, 1987, p.52). Gregory Bateson introduced the interdisciplinary concept of cybernetics to the social sciences and applied it to the realm of systematic family therapy (Becvar Becvar, 2000). Bateson described cybernetics as â€Å"the circular mechanism throughRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )2627 Words   |  11 Pagesstruggles in maintaining attention (Carr see refs). ADHD is a lifelong disorder which is thought to occur in 5-10% of children (nhmrc). Research and treatment of this disorder is of great importance, as children who suffer from ADHD tend to have far reaching problems in areas of academic attainment; peer relationships; self-esteem; and family unrest due to behavioural difficulties. In other words, the consequences of ADHD, when untreated, can adversely affect all major areas of a child s life. ADHDRead MoreThe Election Of Obama Into The Highest Political Office1728 Words   |  7 Pageshistory. Today, after the end of his two-term presidency, it is clear that this elation was substantially unfounded as racism is still an adverse reality that confronts minority groups in the society. The disenfranchisement of racial minorities in the United Sta tes is traceable to the onset of the institution of slavery, and its alleviation remains elusive to date particularly because of capitalism. The purpose of this essay is to demonstrate that capitalism is inherently a turbine that constantly

Microeconomics in my Life Free Essays

The role of microeconomics in every person’s life is enormous; therefore, it is very important to study it. The objects of microeconomics surround us all the time. Microeconomics studies the aspects of functioning of all companies, and we deal with various companies throughout our lives. We will write a custom essay sample on Microeconomics in my Life or any similar topic only for you Order Now I shop for food and clothes in stores, go to movie theaters to see popular movies, buy stationary at Home Depot, transfer funds through banks. All of these companies function according to certain laws, which are all studied in microeconomics. My favorite brand of car is Toyota, and microeconomics is able to determine what the most efficient volume of production for the company is. It is able to give the managers an answer to the question of what the most efficient combination of their resources should be, i.e., how many employees they should employ, how many materials they should get from suppliers and many other issues. We constantly have to go shopping, and deal with prices which are established according to supply and demand, cost of production and other factors. Whenever the price of tomatoes in the store goes to the roof, we usually see a note in the store that the crops in Florida turned out not as large as it was predicted or that the hurricanes destroyed all of the crops. Even though the same tomatoes cost half the price just a short time ago, we realize that the law of supply and demand has been efficiently applied here. The demand for tomatoes remained the same, but the supply decreased dramatically and thus prices were destined to increase. I also deal with the concept of elasticity all of the time. Companies never make discounts on products the demand for which is inelastic because the volume of sales is going to remain stable anyway. Therefore, there is usually hardly a chance for me to get such products for a lower price. However, I am always a good shopper when it comes to products with high elasticity because companies decrease their prices on such items from time to time to attract more customers. For example, there is always a chance to buy some clothes on sale. I deal with the concept of utility all of the time in my life as well. Some of the products have a high level of utility for me, and I am going to buy them at any price because I am simply unable to live without them. For example, DVD’s of my favorite movies are extremely valuable for me, and I am ready to pay any money to be able to see my favorite actor or actress. At the same time, some items have a very low utility for me, and only low price on such items is able to attract me. I am the type of person who always judges products by their utility for me and not by how fashionable they are. Like every person, I am forced to deal with various market forms, such as perfect competition, monopoly, oligopoly, or monopolistic competition. In most cases, I see the market of monopolistic competition because there are very many items with slightly different features. The market of the United States has very many companies which produce similar items but try to attract consumers by unique features and by efficient advertising. For example, there are very many producers of cars in the United States. There are also many multinational companies based in the United States which produce cars, for example, Japanese Toyota, Korean Honda and many others. They all produce cars which have quite similar features. All of these manufacturers come up with various models of cars so that they can attract people who like sports cars, who have children, who need to travel in the mountains, or who need fuel-efficient cars. Every manufacturer tries to come up with some unique feature which competitors do not have. To some extent, it is very good for me as a consumer because competitors are fighting for customers and thus they constantly introduce new great deals for us. I am able to fight the model of the car which I want and perhaps even get it at a lower price. I also often deal with oligopolistic competitors. The market of providers of wireless phones is not as large as the car market. There are some major players in it, and I have to choose among the most powerful of them. It was very challenging for me to decide whether to use the services of T-Mobile or Verizon, but I finally made a choice for Verizon. Oligopolistic competitors can be very difficult for analysis because they usually make different steps according to the steps of their competitors. Since there are very few competitors in the market, it is very important for oligopolists to bring their actions in accordance with the actions of the competitors. Oligopolists also often sign various agreements with one another in order to control the market. For example, I often see that when T-Mobile introduces new offers, Verizon follows this company with very similar offers. Since I am a consumer, the knowledge of microeconomics can greatly help me to take a choice in different type of the market. Another concept of microeconomics which I am destined to face is externalities. I often read in newspapers how government does its best to take care of various kinds of externalities. I know many plants which pollute water and atmosphere, and in my opinion, it is very good that government makes such companies pay higher taxes or install purifying systems in order to eliminate the impact of its pollution. In conclusion, it is necessary to say that microeconomics is one of the disciplines the concepts of which can be seen everywhere. The knowledge of these concepts helps me to make smarter choices in life and understand different phenomena better. All of the consumer decisions are being made on the micro level, and that is why it is very important for every person to have a deep knowledge of microeconomic concepts. Bibliography. Baumol, William J., John Panzar, and Robert Willig. Contestable Markets and the Theory of Industry Structure, New York: Harcourt Brace Jovanovich. 1982. Campbell R. McConnell, Stanley L. Brue. Economics: Principles, Problems, and Policies. Eleventh Edition. 1996. Curwen Peter, Else Peter. Principles of Microeconomics. Unwin Hyman. 1990. Cullis, J. G. and Jones, P. R. Microeconomics and the public economy: a defence of Leviathan Oxford: Basil Blackwell. 1987. How to cite Microeconomics in my Life, Essay examples

Performance Management and Quality

Question: Discuss about the Performance Management and Quality. Answer: Introduction Qatar Airways is one of the largest transportation systems that had been considered as one of the safest airways in the whole world. The airline company has developed and further implemented several safety initiatives and other programs to improve the consumer service such as the internal evaluation programs, safety action programs, advanced qualification programs etc. However, the company can gain additional benefits if they implement the widely used and extremely regarded quality program namely Six Sigma (Panagopoulos, Atkin Sikora, 2016). This study provides an outline of one of the most important flight operation quality program, safety program and improving the consumer service and Six Sigma. Background of the company Qatar Airways links over one hundred and fifty global destinations across Europe, Middle East, North and South America, Central Asia, Far East Asia and Oceania, based on the Hamad international Airport. The group of airways has employed more that forty thousand people, out of around twenty four thousand people work directly under the company. Qatar Airways is the first Gulf carrier who has signed with three airline alliances. Being established in 1993, the company was entirely owned by the Qatari government. Since 2013, the company was controlled by the government which followed the takeover of fifty percent stake from former foreign minister. Qatar has three cabin classes as usual, First Class, Business class and Economy class. The company offers luxurious services in both the first class and the business class, however, in the economy class the airways offers a seat up to thirty four inches with individual seat back TV screens. Qatar has an in - flight entertainment program that is called Oryx One. The company made every effort to ensure the safety and consumer experience in the flight experience. Quality program The company will introduce a quality safety program which will ensure the data monitoring program is more prevalent in the flight in future. The benefit of data monitoring has been evident in most of the industries other than the aviation industry (Al-Aomar, Aljeneibi, Almazroui, 2016). For instance, the automotive engineers use the telemetry system to monitor several aspects of the performance and design of any car. In the health industry, the hospitals use this data monitoring technology to monitor the health information of the patients in order to make sure that there is not any unwanted issue. The nuclear power plants, subway networks, power grids have already started using the data monitoring process throughout their system. Implementing this procedure in the aviation company, it will be able to examine each of the flights; therefore tracking all the flights would be easier over time. The process will include a statistical approach so that the authority can track the improvemen t of the individual flights. Reason for selecting the quality program Even if there are internal and external sources of significant information with the computational technology, the airline managers will be able to gain additional knowledge about the quality of the source of the information as well. With effective tools such as the Pareto charts, Control Charts, scatter diagrams and other effective diagrams and quality management tools the company will be able to track the performance of the airlines. These kinds of system provide significant information to the authority, especially regarding the performance of individual flights, whether it is being constant, improving or deteriorating. Six Sigma The concept of Six Sigma was developed in the 1980s that includes the methodology, standard and the associated cultural changes in it. The basic concept of the Six Sigma methodology is entirely the information driven policy that totally focuses on the reduction of variation and the process improvements through the six sigma improvement projects (Shanmuganathan, 2014). With the effective determination of the levels of variation, the process will help to determine the ability of referring the standard distribution system. There will be effective measurement of the correlated probabilities. The framework has six vital objectives that will involve a systematic approach. Define This stage will involve a systematic engineering approach which will include the scope and purpose that will be defined together with the historical and background information (Axtman Wilck, 2015). The goals will be defined; therefore the limitations will be brought to the overall operation. This stage will have a stakeholder analysis which will perform which will include the entire airline scenery including the analysts, managers, maintenance, pilots, cabin crews etc. Measure The stage will be more prioritized as this will be placed in the improvement effort. The background information and the other information will be relevant in this stage. The authority will be able to identify the source of any issue using all the information for the future analysis (Axtman Wilck, 2015). The present procedure sigma will be determined in this stage. Analyse On the basis of the last stage, the source of the problem will be determined, therefore the focus of the problem will be shifted towards recognizing the root causes of the problem. The root causes can vary from the poor communication skills between the relevant departments, lack of necessary resources, collection of wrong data and many more such issues (Axtman Wilck, 2015). The data monitoring process will be an advanced process in the proper identification of the trends and factors. Improve This stage will introduce and implement the candidate solutions. The reason of implementing this stage is to verify the pre-planned improvement factors that can be solved on spot. Some problems can be solved without any further intervention of the authority, whereas several issues may need profound understanding (Axtman Wilck, 2015). Control This stage will implement the suggested solutions that have been proposed in the previous stages. The primary focus of this stage will be the standardization that will gradually decrease the variation which will enhance the higher sigma process level. Conclusion The application of this framework has already been implemented in numerous industries. If this quality program is implemented in the Qatar Airways, it will let the company improve and enhance its performance to a higher level. This method will not only improve the safety issues of the airlines, it will also help to improve the consumer experiences with the company. References Al-Aomar, R., Aljeneibi, S., Almazroui, S. (2016, May). Reducing Operational Downtime in Service Processes: A Six Sigma Case Study. InIndustrial Engineering, Management Science and Application (ICIMSA), 2016 International Conference on(pp. 1-5). IEEE. Axtman, S. J., Wilck, J. (2015). A Review of Aviation Manufacturing and Supply Chain Processes.International Journal of Supply Chain Management,4(4). Biswas, S., Chowdhury, B. (2016). Industrial Applications and Practices of Six SigmaA Literature Review.sigma,3(3). Cherrafi, A., Elfezazi, S., Chiarini, A., Mokhlis, A., Benhida, K. (2016). The integration of lean manufacturing, Six Sigma and sustainability: A literature review and future research directions for developing a specific model.Journal of Cleaner Production,139, 828-846. Lazur, B. I., Jagadeesh, L., Karthikeyan, B., Shanmugaraja, M. (2014). An Approach to Improve Aviation Quality Management Using Total Quality Management Principles. InInnovative Design, Analysis and Development Practices in Aerospace and Automotive Engineering(pp. 69-78). Springer India. Panagopoulos, I., Atkin, C., Sikora, I. (2016). Developing a performance indicators lean-sigma framework for measuring aviation systems safety performance. Panagopoulos, I., Atkin, C., Sikora, I. (2016). Lean Six-Sigma in Aviation Safety: An implementation guide for measuring aviation systems safety performance.Journal of Safety Studies,2(2), 30. Shanmuganathan, V. K. (2014). Implementation of lean six sigma Techniques for cost optimization of Aero engine repair and maintenance.

Analysis of article The Minds Eye by Oliver Sacks

How to Write a Research Essay in Mathematics

How to Write a Research Essay in Mathematics Mathematics is a method and language of cognition of the surrounding world. Mathematics is an exact science that does not tolerate arbitrariness in interpretation and various speculations. This is the embodiment of order and rigid logic. It helps to understand the world around us, to learn more about its laws, since these laws are subject to the same order that prevails in mathematics. One way to understand universal mathematical laws is to write a study on this subject. In this article, we will explain how to do this and what mistakes to avoid. What Skills Can Be Developed When Writing a Research in Mathematics Studying mathematics, students: Develop a mathematical style of thinking, the ability to generalize, the ability to analyze; Learn to find patterns; Form the ability to think and reason logically, formulate thoughts correctly and clearly, draw correct logical conclusions; Acquire the ability to quickly think and make decisions; Form the skills of planning ahead, the ability to keep several consecutive steps in mind; Develop skills of conceptual and abstract thinking, the ability to consistently and logically build complex concepts or operations and keep them in mind. Main Stages of Mathematics Research Essay Writing Basically, every math project writing is carried out according to the four following stages: 1.Preparation. Defining the theme and goals of the project. 2.Planning. Identification of sources of information; Determination of methods for collecting and analyzing information; Determining how results are presented; Establishment of procedures and criteria for evaluating results and the process; 3.Research. Information gathering, solution of intermediate tasks. Basic tools to use are: Interview, Polls Observations, Experiments, Work with additional literature. 4.Results and (or) conclusions. Let’s find out in detail what should you do on each stage of your paper writing in order to make it well-researched, structured and logical. From Where to Start Choosing the Topic In order to begin research, you need to find a problem that you can investigate and that you would like to solve. This problem will tell you how to formulate a research topic. The ability to see the problem is sometimes valued higher than the ability to solve it. The main task of any researcher is to find something unusual in the ordinary, to see the difficulties and contradictions in those things where for others everything seems habitual, clear and simple. The easiest way to develop the ability to see problems is to learn to look at the same objects from different points of view. What Could Be the Topic of Research in Mathematics? Experimental these are topics that involve conducting your own observations and experiments; Theoretical these are topics on the study and synthesis of information, facts, materials contained in various theoretical sources: books, scientific articles, etc. Justification of the Relevance of the Research Problem The crucial stage in the preparation of the study is the stage of justifying the relevance of the topic. To substantiate the relevance means to explain the necessity of this topic in the context of the general process of scientific knowledge. Justifying the relevance of the chosen topic, you should indicate why this particular mathematical problem is currently relevant. The relevance may consist of the need to obtain new data and the need to test new methods, etc. Justifying the relevance, it is necessary to briefly highlight the practical reasons and difficulties for which the study of this topic has become necessary. How to Develop a Hypothesis for a Mathematical Project Once the mathematical problem is found and justified, the researcher can begin to develop a hypothesis. Translated from the ancient Greek language, the hypothesis means the basis, the assumption, the judgment about the natural connection of phenomena The hypothesis must satisfy a number of requirements: Be verifiable; Contain an assumption; Be logically consistent; Fit the facts. The hypothesis is formulated as a complex sentence: ‘if , then ’. Such a formulation should direct the attention of the student to the disclosure of the essence of the phenomenon, the establishment of cause-effect relationships. In the course of the experiment (or using another scientific method), the hypothesis is refined, supplemented, developed or rejected. How to Find Relevant Sources for Math Research Before finding the list of references online, follow this algorithm of actions: Find out the academic standards for your work. Teachers have more serious requirements for a number of works, for example, only articles published in scientific journals during the current year. Your professor can also specifically identify which sources you need to use in your mathematical research. Learn about the reputation of the author. In any field of knowledge, there are such names, whose glory is unshakable. References to the works of such titans will not allow doubts to penetrate into the heads of listeners, and they will help you to gain a certain authority. This does not mean that the names of lesser-known figures should be ignored. Even if their views are fundamentally different from the fundamental statements of thinkers, you can safely use them. The main thing here is not the lack of reputation, but the absence of the author’s bad reputation. Today it is not difficult to find scandals on the Internet in which certain authors or scientists were involved. Plagiarism always pops up at the wrong time, leaving unfortunate explorers with not the most pleasant glory. Beware of information online. Such sources are in the public domain, regardless of their professionalism and level of skill. More credible is the information from the websites of government agencies, research centers, and international scientific journals. Here you need to pay attention to the reputation of a company that owns the site. Skip articles that were published at the expense of the author, not the publisher. If the publisher did not want to spend money on the release of one or another author, it is unlikely that his opinion has any weight in the scientific community. Use the sources that can be your main assistants in the work on a scientific paper. You can safely use the lists of sources found in peer-reviewed or scientific articles. They were written by experts with extensive experience and knowledge in a particular area. Such works are created in order to convey certain information to the community. As a rule, the authors of such articles are highly qualified specialists who can be safely trusted. And the reviews are not only written by such professional authors but also repeatedly checked by experienced experts on the subject of the article. Check out alternative views. If you have doubts, you can always ask your professor about the credibility of the source of interest. As a rule, teachers are fairly well informed about the degree of confidence in a particular author. In this case, you should always find out an alternative opinion before the end of the work. What and How to Write in the Practical Part of Your Math Research The specific content of the main part of your work depends on the type of mathematical research, which can be: Empirical based on the processing and interpretation of materials of experimental or applied research, conducted by a student to confirm the hypothesis proposed in the introduction; Theoretical based on evaluative analysis of information contained in scientific sources, which serves as the foundation for the presentation of their own, original, and possibly disagreeing with the generally accepted point of view of the author’s views on the problem under consideration; Combined combining the first two approaches to research and clearly structured into two parts: theoretical and practical, in which information obtained from scientific sources is confirmed by the student’s personal empirical research; Empirical Mathematical Research This type may include computational-graphic works or case studies, which imply, for example, the development of a physical model or the solution of a specific mathematical problem. Theoretical Mathematical Research If your task is to do theoretical and analytical research, then the started research is developed in the main part. In this case, the main part of the work is the in-depth continuation of the problem analysis based on the theoretical framework tools (the methods listed in the introduction). This can be a comparison and detailed consideration of the views of different scientists and authors in order to substantiate their own point of view, which will be demonstrated in the conclusions. Combined Mathematical Research You should start the main part of this study by listing the tasks indicated in the introduction. Then propose ways to solve them and describe the results of the application development. As a confirmation of the effectiveness of the methods, data of experiments, observations, as well as illustrations and help on implementation are systematized using tables, graphs, diagrams. Project Mathematical Work Usually, such works are written by future engineers, technologists, in order to suggest ways to improve the subject of research or to develop an independent project from scratch. In this case, the main share of the main part of the work consists of drawings, formulas, calculations, dependency graphs, and the like. How to Combine All the Power of Words with Math Symbols Of course, mathematical research is impossible without mathematical calculations. However, the main task of the student is not only to make the correct calculations, use the necessary formula or approach, but also to be able to explain his choice with words. Therefore, when you write a study in mathematics, you must explain each of your actions logically, using mathematical terms, and do so in such a way that the reader cannot make a double interpretation of your words. Explain each point from the new line and make sure that your paper is convenient to read and perceive. It is not recommended to use arrows when you move from one step to another, just write about your intentions with the help of the words. Top Mistakes to Avoid Writing Your Math Essay To better understand the basics of the correct approach to writing math research, we consider the most common mistakes of students who lead them to a dead-end and do not allow them to test their hypothesis in the right way and get the correct result. First, many students begin research, forgetting generally accepted rules, definitions, or formulas. Study the material on the topic completely before you start writing the work. Often, students know the rules and formulas, but simply do not understand them. You should not just study the material, you should penetrate into it and realize the purpose of applying the received information. It happens that a student perfectly knows all the material and understands it, but for a specific task, he chooses a completely different formula or a wrong research method. Try a few easier tasks to learn how to choose the right formulas and methods. One of the most common mistakes is neglecting a careful study of the conditions of the problem. As many experienced teachers say, half of the solution to the problem is already inherent in it, and this is absolutely true. The correct understanding of the condition gives the correct direction of thoughts when testing a hypothesis. A very annoying but common problem for many students is constant computational errors. Professional teachers say that many talented students simply do not pay attention to elementary calculations, as a result of which they come to the wrong answer. A common mistake in solving geometric problems is the neglect of the properties of geometric shapes. Often such problems are based on these properties, so this is the first thing you should pay attention to. When students perform certain actions using formulas, one must remember the properties of mathematical operations. This material is taught in primary school, but often students, being passionate about the study itself, forget about it. Conclusion Of course, math research writing cannot be easy because you face two tasks at the same time to calculate correctly and to write properly. Be sure to follow the right scientific methods and use up-to-date sources, and this will facilitate achieving your goal several times.

Small Groups Essay Example | Topics and Well Written Essays - 500 words

Small Groups - Essay Example The norms that surround the group are very healthy for the group as well as for the organization. Members who have just entered the organization have various creative ideas, which help in looking at a problem from different perspectives and these perspectives help in the stage of obtaining various solutions of the decision making process. Work never stops within the group as group members are ready to replace and help each other if a particular group member has to take a leave or doesn’t have enough knowledge, skills and abilities to perform a particular job. My own role within the group is that of a leader, my main task is to influence other group members to ensure that they work for the well being of the company and others working within the group. My secondary task involves allocation of resources and ensuring that the right resources are available to the right members at the right time so they can continue working and there is not obstacle while they perform their task. I even act as a mediator between the group members and the members of the organization that are situated in the top most level of the organization. The group members have considerable amount of influence on my behavior, their awareness and experience power have made me and the group dependant on them. Their understanding and know-how is very important for the achievement of the tasks and accomplishment of the tasks is important for my status within the organization. Due to this I behave in a very considerate manner with the followers, I allow them to be creative and to come up with different opinions which may help me in decision making process. The pride and high opinion they have for me and other group members help me follow the ethical code of conduct. I as a leader am very emotionally intelligent; I continuously look for emotional issues faced by the members of the groups which help me in dealing with their issues. Due to

Discuss the specific factors within the current external environment Essay

Discuss the specific factors within the current external environment that must be considered prior to the development of a new - Essay Example Teenagers drink and behave that way because of youngsters’ culture that is influenced by peer pressure. This behaviour is extended in order to get someone to act in a similar way, and often, teenagers drink because everybody else is doing it. Peer pressure encourages teenagers to change their behaviour either on a negative and positive way (Wise Geek). It may be dangerous to children, especially the younger or insecure children. In group gatherings of teenagers, they may be encouraged to take dangerous actions simply because everybody else is drinking alcohol. Another external environment that is a very important consideration is the competitive condition in the market. This requires an analysis of the competitive environment that the business will operate. Some businesses may offer similar products that the company is contemplating on doing. Thus, it becomes necessary that an analysis consist of study of the strengths and weaknesses of the soft drink industry in UK, as well a s the company’s own strengths and weaknesses; a study of the demographics and desires of marketplace customers, and barriers that can impede the introduction the new soft drink (Competitive analysis). First, it is important to discover the magnitude of competition in the soft drinks manufacturer in the market. Then, there is need to consider the chances of the new soft drinks on how it will compare and compete in this market. Second, what are the taste preferences of the teenagers when it comes to soft drinks? For instance, competition in the industry includes giants such as Coke and Pepsi. The study should look into reasons why companies like Coke and Pepsi succeed, or why others failed. For example, why did Pepsi â€Å"BLUE† fail in the market when it was introduced in 2004? It is worth looking into what are the motivational factors that encourage people to buy a product. Let us look at Pepsi â€Å"Blue† again. Pepsi spent a lot of money in its development, ad vertisements and promotions, but after a while, it lacked the needed luster to remain in the market (PepsiCo – bolt from the â€Å"Blue†) Technological factors are also vital consideration for development of new soft drinks in the market. We all know that technology is fast changing and this likewise change the production process and product innovations. The relevant factor here is the product presentation or packaging, its appeal and process needed. In the ready to drink category of the new soft drink, what is the most appropriate for the 11-15 teenage market; will it come in an aluminium can, tetra-packs or in bottles. Comes next is the appropriate theme in the brand labels to create an appeal. For instance, Mountain Dew became a popular drink when it turned into aluminium cans, and used eye appealing labels as well as durability, fast chilling capability and recyclability (Shelf Impact, 2008) Economic environment becomes an important factor of analysis because these are the taxation, government spending, general demand,

Metabolic Disorders Case Studies Essay Example | Topics and Well Written Essays - 500 words

Metabolic Disorders Case Studies - Essay Example Other risk factors to developing type II diabetes include age, race, and history of glucose intolerance, polycystic ovarian syndrome, dyslipidemia or hypertension. Some genes that were found to play a role in type II diabetes include HNF-1-alpha and beta, CEL, APF-1, BLK, INS just to mention a few (Vijan, 1). The patient may have genetic predisposition to tyoe II diabetes. The patient’s treatment shows that she is taking Ramipril which is an ACE inhibitor suggesting that her hypertension and underlying causes may have been one of the etiological factors towards her development of type II diabetes. Clinical signs of diabetes mellitus can vary depending on the stage of the disease. The main presentations include, weight loss, polydypsia, polyuria and polyphagia. Other signs that may indicate an elevated level of blood glucose include yeast infections, blurred vision and paresthesias. As mentioned above, the symptoms depend on the stage and severity of damage that has been caused to the organism by the hyperglycemic state. In the majority of patients, the disorder is undiagnosed for many years due to the asymptomatic state of patients. According to several studies, patients with type II diabetes may remain asymptomatic for approximately six years. In later cases of the disease patients may lose all sensation in the extremeties due to the development of diabetic polyneuropathy and they will also have signs of macroangiopathies. The atient had already developed Diabetic Ketoacidosis which may suggest that she has the majority of symptoms mentioned above as her condition has alread y progressed. There several different groups of drugs that have been used to treat type II diabetes. The drugs are chosen based on the lifestyle of the patient and response to different treatment plans. This is assessed by the HbA1c level of the patient which is usually targeted at 7%. The first line of treatment involves changes of lifestyle along with the use of a Biguanide

Managing Room Division in Hospitality

Managing Room Division in Hospitality 1.0 Introduction: Room divisions is the heart of any hotel as it is the most revenue generating department in the hotel (Chon Sparrowe, 1995). Room division comprises of front office, housekeeping, Maintenance and security. This all department work in hand in hand for the smooth functioning of the organization. several components in room division contribute to having a profitable hotel. The main focus of the hotel is a revenue goal in which the majority revenue comes from selling of rooms. Especially the front desk agent, housekeeping are heros in the room division department as they can lead to better customer service and higher revenues for the hotel. 2.0 Room Division Supervisory Function: Room division is a combination of front office, housekeeping, Maintenance and the security. There-fore the room division supervisor should have the experience in all this department and should have the skill required for this job. He should be able to communicate with all these department to carry out the day to day activities. Albona (Jan 2008) stated that training of staff in the workplace is vital. As a supervisor, he need to take a proactive approach to training and developing the employees and not being reactive. Reactive means that we train the employees when there is an emergency or when we are forced to. Thinking it through making a good plan, a good place to start are based on the annual goals and objective for our organization and for our department and starting from that point you have a good plan and vision and you could see well if this is going to happen. Formulating a training plan that is proactive when looking at skill to develop also we want to look at both hard and soft skills. how they communicate with us and others, this are becoming more and more crucial especially as we develop or want to develop more teamwork because team work requires people to be able to work together to grow to solve problems together and the more that they interact more we allow them to make decisions. Marketplace is becoming competitive so we could be competing globally, nationally or locally but having a better develop work force a better trained workforce gives us that competitive advantage (Lenehan, 2000). Proper training should be provided to the staff to work efficiently and smoothly and they know about the work place safety and procedures. It is the duty of the room division supervisor to conduct training programs frequently as training is considered to be an ongoing process. He should develop guidelines and the standard procedures to carry out the plans. Controlling the cost is one of the major responsibility as this department has the largest staff employed. Employees should be crossed train in order to overcome any inadequacies. He should create plans to maximize the average daily rate and the percentage. Handling customer complaints is important because the quality and style of service is a major factor in providing an enjoyable, relaxing and satisfying experience for the guest. He must be up to date with the events taking place in the market, in market segments, and in the competition Maintenance, decoration and furnishing: As most of the rooms are sold 365 nights a year, they need regular attention and inspected by the supervisor. Freshing up and refurbishment is required on a regular basis. This may mean that rooms are decorated, painted and refurnished by a regular team of people or contractors. Maintenance team under the supervision of room division supervisor will make sure all the structural problems are dealt with swiftly and efficiently and that all the equipment and machinery are working well. 3.0 Cost control and the necessary resources for room division In response to Learning Outcome of cost control and the necessary resources for room division, the author has learnt number of cost control method used in the room division department new ideas developed and learned which lead to green practices and sustainability which can indirectly lead to cost control. The following practices are followed in the room division to cut down the cast which can add up to profit for the organization 3.1 Labor cost: Room division is the department where large numbers of staff are required. Labor cost can make huge impact on the overall profit of the organization (Rees, 1974). Managers need to manage the staff based on the forecast report. Managers are looking to improve the effectiveness of the management of the labor, the time management making sure that we had the right amount of people, the right shifts, making sure the minutes per room were being done. Labor management tool helps managers to schedule right amount of people for the required day thus saving labor cost by overstaffing. Cross training of employees is other way of cost control where same employee can be trained to get the desired skill in different section and can be used whenever needed 3.2 REUSE OF LINENS TOWELS Many properties have adopted a more environmentally friendly linen change policy to avoid the wastage practice washing on a daily basis. Although there is no common standard linen change policy in most cases bed linens can be replaced every two or three days and of course when soiled to ensure the program operates smoothly. The head housekeeper must keep control to indicate room list which bed require full linen change. A simple alternative to two day linen change program is the top to bottom method in which the bottom sheet covering the mattress is removed and replaced by the top sheet and then new bedsheet is used as a top sheet to finish making the bed Accommodation unit often change guest room towels every day and it consume large amount of water, energy and the detergents for washing towels and linen that have been used only once. Partly as a result of the growing environment awareness and concern shown by tourist and tour operators many accommodation units have implemented a towel reuse program which is explained to gust via a simple text card. This program invites guest to use their towel for more than one day, instead of having them replaced. By using this there simple techniques a large amount of money can be saved which is required for cleaning of this linens and towels. 3.3 Energy efficient appliances: Lighting in accommodation units can account up to 25 percent of their total electricity consumption. How- ever energy efficient lamps can be used to save energy and reduce cost (Adelaar Rath, 1997). This lamps consume 75 percent less energy and last eight to ten times longer than tungsten light bulbs as they are cost effective lighting options. Motion sensor light can be installed outdoors as it saves lots of energy that often remain unoccupied for a long period of time. It is not just light other electrical equipment can be controlled by timing devices to ensure they only run when necessary. Jacuzzi pumps can be controlled by electronic or windup timers to ensure they switch off after an appropriate time. The housekeeping staff should be trained to turn off the lights and appliances when not required. 4.0 Safety security measures practiced in room divisions including risk assessment external threats: When we talked about hotels problem first in mind come safety second security. Everyone wants to be secure but no want to face security. The management ensure safety in several areas by installing sign, training, cctv cameras and other installation. This is followed by health safety and non-toxic cleaning material. Various safety and security measured were learned by the author to make it a safe and protected place for the guests. Housekeeping and front office are the important and responsible position in any hotel or motel. It takes a lot of hard work to meet the schedules but that what the business is all about providing service to the guests. Hotels are required to ensure guest safety. However, must exercise reasonable care of guest and employee safety. Safety of guests and security of the hotel is the duty of every employee, supervisor and manager of the hotel. Hotel provides training on the safety of employee which provide them adequate training to ensure the safety of guests, fire safety and work environment. Employees are trained in such a way that they can respond to emergencies. The safety and security of employees should be the first priority, a proper orientation is required in housekeeping department as this is the place where employees are in contact with chemicals, electrical machines, mounting ladders and unhealthy positions can damage the health of the employees (Kappa et al, 1997). video recor der can be used to record activities at the reception, the car park and nearby surroundings. CCTV (Closed Circuit Television) are installed on a property at several points where management wants to monitor activity at each entrance. Internal alarms are the Server to determine criminal activity. It can Report an area within the hotel if the alarm is activated, protecting storage areas, hotel facilities (pool, spa and exercise area) and the hotel and nearby surrounding. Recodable locks can reduce the possibility that guests are victims in their rooms by someone who had rented the same room one night before, helping to reduce employee theft incident room (Rushmore Malone, 1998) External threats can be in the form of cash robber, theft, and terrorist attack. Robbery of Cash is not the time to try to protect cash resources. Protecting the staff at such time should be the first priority. At the time of robbery employee should observe the theft and his moves and should follow whatever they say. If the contact alarms are not installed, employee should contact the police or the local authority and report the same to the concern person on duty to take immediate actions. hotels attempt to generate an environment which is welcoming as well as secure against various manifestations of criminality (Gill et al 2002). Hotels are often the key targets of terrorist. Suspicious activities of visitor or the employees should be reported to the supervisor, security department or a designated staff member (Stafford et al 2002). The cleaning staff is trained to report doubtful items, drugs and excess liquidity that are found in the room. Today hotel uses different security techn ology and security system to protect the guests. It is the priority of the hotel and hotel employees to make the guest feel safe as they would feel in their homes. 5.0 Conclusion: Managing room division is an applied unit and the author was required to applied rooms division experience comprising of hours in both housekeeping and front office department. All hours were predominantly held at the Sydney campus with some in Leura campus experiences. The campus created exceptional applied environments at the front office and the housekeeping demo lab. This environment set the seam for what it is like to be in the industry. Room division is an effective part of operation of a hotel and resort. The applied training received from the enthusiastic trainer from both operational area prepared the author for the industry. I learned about the role of room division, work health and safety, guest satisfaction, emerging technologies and worked on the opera property management system. I experienced lecture, workshops and tutorials activities in the applied learning how to check in and check out. We learn about the sequence to cleaning a room and how laundry operates to effici ently make the daily demands. We were introduced to terminology used in the industry 6.0 References: Adelaar, M and Rath, A (1997) Energy efficiency and tourism: focus on the Caribbean A discussion  paper, Roundable on energy efficiency tourism sector, Kingston, Jamaica, December9-11, 1997,  http://www.irdc.ca/industry/jamaica_e7html, as accessed 2.10.2000 Albino, M., 5th Jan 2008, How important is staff training? Retrieval on 9th Sep 2008 at  http://monado2.blogspot.com/2008/01/how-important-isstaff-training.html Gill, M., Moon, C., Seaman, P. and Turbin, V. (2002). Security management and crime in hotels.  International Journal of Contemporary Hospitality Management, 14(2), 58 64 Jaswinder S (2014) International Journal of Management and Commerce Innovations. Vol. 2, Issue 2,  pp: (1-5), Month: October 2014 March 2015, Available at: www.researchpublish.com Lenehan, T. (2000). A study of management practices and competences within effective organizations in   the Irish tourism industry. The Service Industries Journal, 20(3), pp. 19-42 Rees, Albert. 1974. An overview of the labor-supply results. Journal of Human Resources 9: 97-100. Rushmore S., Malone C. (1998). Keys and hotel security. Cornell Hotel and Restaurant  Administration Quarterly, December, 9195 Rutherford, 2007, hotel management and operations, 4th edition, John Wiley and Sons, Inc., Hoboken,  New Jersey Chon, K.S. Sparrowe, R.T. (1995). Welcome to hospitality: An introduction. South-Western  Publishing Co. Stafford, G., Yu, L. and Armoo, A.K. (2002). Crisis management and recovery: How Washington D.C.   hotels responded to terrorism. Cornell Hotel and Restaurant Administration Quarterly, 43(27), 27- 40.

Free Essays on Homers Odyssey: Odysseus as a Lonely Traveler :: Homer Odyssey Essays

Odysseus as a Lonely Traveler in Odyssey In Homer's Odyssey, Odysseus represents a traveler in life who is destined to make this journey alone, despite those who aid him, oppose him, or in some way interfered with his destiny. Gods and immortals alike aid him when it suits them, or fromsome feeling they have for him. Some gods and immortals also made Odysseuis's journey as difficult as possible. Some also switched loyalties and arn't very reliable. The Odyssey shows that even though some believe people can make it through life "goin at it alone," eventually people need the help of others. People need to help each other through life, for no one can ahieve anything alone. Athena helps Odysseuis because she chose him as a favorite, and as her champion. She is determined that her "hero" goes home in victory. Despite Zeus' warning, Athena defies her father and gives subtle helps to Odyssuis when he needs it. "This is the work of the Plunderer, Athene, who makes me what she will, for she has power, now like a begger, now again a youth in fair attire (157)." Here Odysseus refers to how Athene made him look like a begger in order to protect his identity, for she wanted him to succeed. Athene's fellow god Hermes helped Odysseus to defeat Circes. Hermes told Odysseuis about the plant that would prevent him from being spelled into submission. "Where are you going, hapless man, along the hills alone, ignorant of the land?" (96). At the request of the other gods, Hermes gives Odysseus the help he needs. Ordinaraly, Hermes would do no such thing, but because more powerful gods had told him to do so, he had to. Another that helped Odysseus greatly was Alcinous. He kindly took care of Odysseus even though he had no idea who it was. He even held a festival for Odysseus. Then after hearing Odysseus' tale, Alcinous offered a ship to take him home. Unlike the gods, Alcinous did not do it for his own sake, but because he felt compassion towards Odysseuis. Alcinous represents the kind stranger that sees a man's need and knowing that he can provide the need, does so gladly. There must be a balance of forces that affect Odyssus. Just as there are some that help him, there are those who oppose him, chief among them being Posidon.

Community Health Nursing Essay

Identification of Community Nestled in Southern Indiana just west of Louisville, Kentucky and south of Indianapolis, Indiana is Dubois County, Indiana. Dubois County is comprised of the towns of Birdseye, Ferdinand, Holland, Huntingburg and Jasper. Of those towns, Jasper is the largest and is the county seat (Kelly School of Business, 2014). Over fifty-two percent of the population consists of adults ranging from 25-64 years of age (Kelly School of Business, 2014). The leading cause of mortality in this county is heart disease, cancer, suicide and injuries (Memorial Hospital and Health Care Center & Dubois County Health Department, 2011). According to the 2011 health rankings of the county, Dubois County was higher in the benchmark of poor health, adult obesity, adult smoking, excessive drinking, motor vehicle crash death rate and teen birth rate than the national benchmarks (Memorial Hospital and Health Care Center & Dubois County Health Department, 2011). Industry overview consists of manufacturing, transportation/warehousing, health care, and finance/insurance with manufacturing providing the majority of the jobs at an average wage per job of $54,000 in 2010(Memorial Hospital And Health Care Center & Dubois County Health Department, 2011). Obesity in the county grew to 28.9% in 2008 compared to 26.8% in 2006(Memorial Hospital and Health Care Center & Dubois County Health Department, 2011). Physical inactivity also increased in the two year span growing from 20.9% in 2006 to 24.5% in 2008(Memorial Hospital And Health Care Center & Dubois County Health Department, 2011). Summary of Tools Population Economic Status Assessment The Population Economic Status Assessment of the county was utilized to obtain the population estimates, cultural diversity, income levels, poverty among children and unemployment rates. In 2013 the population estimates of 42, 361 were found in Dubois County (United States Census Bureau, 2014). Of  these, the cultural demographics of 98% were white and 6.4% were Hispanic or Latino (United States Census Bureau, 2014). In 2011, Dubois County provided only 0.6% of the births in Indiana and 0.7% of the deaths (Kelly School of Business, 2014). The median household income was $54,168 and 7.9% were below poverty level wen the span of 2008-2012 was studied (United States Census Bureau, 2014). The rate of poverty among children in Dubois County was under 10% in 2010(Memorial Hospital and Health Care Center & Dubois County Health Department, 2011). A 7.5% unemployment rate in 2010 was seen as well as an increase in families receiving temporary assistance (Memorial Hospital and Health Care Ce nter & Dubois County Health Department, 2011). Neighborhood/Community Safety Inventory Environmental safety hazards present in Dubois County range from air pollution, invasive animal species, climate, and resources. Air pollution is a byproduct of the manufacturing industry. The Particulate Matter measurement in 2010 was 27.2ug/m3 which contributes to the asthma and cancer rates in the community (Air Quality, 2012). Another environmental concern is the possible conversion of a coal-fired plant into an incinerator of biomass which also threatens to worsen the respiratory issues of the population (Healthy Dubois County, 2014). Invasive animal species of the county include the Emerald Ash Borer and Gypsy moth who could deforest the trees and shrubs thereby threatening our environment (Dubois County Soil and Water Conservation District, 2014). The climate is humid and the annual precipitation is spread throughout the year (Federal Emergency Management Agency, 2014). The soil is flat and provides poor drainage thus placing the county at risk for flooding (Federal Emergency Management Agency, 2014). Cultural Assessment Tool The primary cultural groups of Dubois County are whites with German ancestry and a growing Latino population. The numbers of females to males of both cultures is approximately 50:50(Dubois County, n.d.) Religious affiliations of the community include Catholics, Lutheran, Methodist and Mormon with Catholics being approximately 71% of the population (Onboard Informatics, 2013). Disaster Assessment & Planning Guide Dubois County’s disaster preparedness plans and resources are maintained by the county health department. The four major areas of focus include: acts of nature, such as floods and tornados; disease outbreaks, such as influenza and Hepatitis; accidents, including chemical spills; and terrorist acts (Dubois County Health Department, 2012). With such disasters the most vulnerable populations are the young and old, who are the most likely to be affected by a disaster. Public agencies such as the Red Cross, Memorial Hospital and Health Care Center, Dubois County Health Department are a few of the local agencies that can offer resources and aid to those individuals during times of crisis. Ethnicity issues related to disaster are language barriers of those who have recently traveled to the area. Windshield Survey The environment of Dubois County is a mix of urban and rural areas that are rich in history. In Jasper, IN there are eighteen parks located in this county seat of Dubois County. They are well maintained by the Parks and Recreation Department of the town. The homes in Jasper overall are well maintained and landscaping includes a mix of trees, shrubs and flowers. The home lot size ranges from small to large as you progress away from the downtown area. Older homes are more focused in the downtown area and newer homes are being developed in the outer areas of town. Not all of the homes have access to sidewalks or walking trails within walking distance. The Patoka River flows through the town and a recreational railway also passes through the town. Residents take advantage of the river front area with a river walk pathway that passes 2.1 miles along the river. The river walk and pavilion area along the river and parks provide common areas for families and fitness enthusiast. Other gathering places include a number of restaurants and bars in town. These restaurants are fast food, fast-casual and bar/grill type establishments. Transportation includes personal vehicles and public transportation. Schools include five primary education schools, one high school and one community college. There are over 50 dentists, 18 family practice, 5 pediatricians and 38 nursing homes/skilled/assisted living agencies in Jasper. The community business owners work hard to build up the town and county through such organizations as Dubois Strong and Greater Downtown Jasper Business Association. Dubois Strong’s focus is to support business growth through marketing to access to capital to help new  and existing business to thrive. Diversity can be seen in the growth of Hispanic churches/mass times, Hispanic food stores, and restaurants. Population Health Scavenger Hunt The Dubois County Health Department’s target population is the residents of Dubois County and to support the health of the county. The county website promotes the health department and the health department advertises in the local news media with regards to upcoming events and programs. The Jasper Chamber of Commerce promotes local businesses, new resident information, recreation activities, recycling programs, and more. The director of the chamber is also active in promoting the improvement and activities within the city through news media and working with various committees. Both the fire and police department are housed within the city center of Jasper and both provide programs for children in addition to keeping our city safe. The police department provides schools with the DARE program for drug prevention. The City of Jasper, through the service of various agencies, houses a community food bank, energy assistance program, foreclosure prevention services and health family promotion program for those who qualify. Description of Selected Community Dubois County is a community built with German ancestry that has diversified over the years to include a Hispanic/Latino population. Individuals within the population are proactive in keeping the community thriving in this ever changing environment. Growth of the various cultures can be seen in the development of Hispanic churches and food stores. Cardiovascular disease was the leading cause of mortality in 2006-2008(Memorial Hospital and Health Care Center & Dubois County Health Department, 2011). Health disease prevention is provided through programs through the hospital and availably of outside activities found in the river walk and parks in the area. Interpretation of Data When comparing the number of births and deaths in Dubois County to Indiana as a whole, the numbers are even, in comparison. Yet in international migration, the county ranks 23 out of 92 counties (Kelly School of Business, 2014). In examination of the leading causes of death in the county, most young people die due to injury and older people die from either cancer or heart disease. Conclusions could be made from this data. A population who is primarily employed by manufacturing facilities could be the source of the accidents in the young and the environmental agents from these plants may cause death in the elderly after multiple years of exposure. Also, another causative factor to consider is the availability of fast food linked to the increased mortality from heart disease. Problems in the Selected Community When the leading causes of mortality in Dubois County with regards to the Healthy People 2020 goals are examined, the topics of Heart Disease and Stroke, Nutrition and Weight Status and Cancer appear to be the top three problems for this community. Heart disease and stroke are leading causes of mortality in America and therefore lend themselves to an increase in healthcare cost (U.S. Department of Health and Human Services, 2013). Prevention of these events can start with control of blood pressure, cholesterol, tobacco use, improved diet and increase in physical activity (U.S. Department of Health and Human Services, 2013). Controlling these risk factors is therefore one of the goals of Healthy People 2020 as they attempt to ameliorate the health of the nation through health promotion and prevention. Not only does improving one’s nutrition and weight decrease the risk of heart disease and stroke, but it will also aid in the prevention of other diseases including cancer. The Healthy People 2020 goal of Nutrition and Weight Status not only looks at an individual’s diet, but increasing household food security and eliminating hunger (U.S. Department of Health and Human Services, 2013). With the accessibility of fast food, increased physical inactivity and environmental safety concerns over the past few years, these goals for health promotion and prevention are applicable to this community. The resources in the community along with the community’s desire to care for its members should help this community thrive. Problem in Relation to Goals Healthy People 2020 are science based goals for â€Å"improving the health of all Americans† (U.S. Department of Health and Human Services, 2012). It â€Å"established benchmarks and monitored progress over time in order to encourage collaboration across communities and sectors, empower individuals toward making informed health decisions, and measure the impact of prevention activities† over a ten year period( U.S. Department of Health and Human Services, 2012). Through the identification of a community’s health needs, a community can determine the health priorities and opportunities for improvement† (U.S. Department of Health and Human Services, 2012). This process helps the community to live â€Å"longer lives free of preventable disease, disability, injury and premature death† (U.S. Department of Health and Human Services, 2012). Therefore looking at the Dubois County community’s health concerns for heart disease and stroke, the goal of nutrition and weight status is a great starting point for improving the health of the community. As the individual lives of the community members improve so will the county. A healthy community is a thriving community. Poor nutrition has been linked to heart disease, diabetes and some cancers. Not only is nutrition an individual’s choice, but resources must be accessible for proper nutrition and exercise. Fresh produce through Farmer’s Markets, health promotion through work, and accessible healthy activities for the public are a few solutions to support the community as they strive to ameliorate their lives. Availability of Community Resources A variety of organizations throughout the community provide services to improve the nutrition and health of those it serves. The Greater Downtown Business Association hosts a Farmer’s Market every Saturday morning from May through October. Not only does this provide locally grown produce to the community, but it also offers a positive social gathering for families and those interested in improving their nutrition. Many of the local churches and organizations offer 5K run/walk opportunities throughout the county as well. Memorial Hospital and Health Care Center offers fitness and nutrition classes for the community as part of their mission to ‘Be for others.’ Primary Prevention Topic My primary prevention topic is the prevention of overweight and obesity by means of healthy nutrition and physical activity. Amelioration of health will reduce the disease risk for heart disease, stroke, diabetes and cancer in our community. A successful community starts with healthy individuals. Use of Questions The largest contributor to morbidity and mortality in Dubois County is poor nutrition either through lack of education or resources. The businesses and organizations are trying to improve the nutrition/physical fitness of the community by offering classes, walk/runs and other means of health promotions through media promotion. The local physicians have discussed services on local radio programs, through seminars at the hospital and in articles in the local papers. There is also a community food bank and farmer’s market. The most recent controversial community health concern published by the news media is that of the proposed biomass plant to be initiated in the old power plant location. There has been community involvement by community leaders and individuals to keep this from happening due to the concern of air quality. As it stands, the company that was going to initiate the transition to biomass has recently revoked their commitment to the project. Most people in the community are concerned about staying healthy for a better quality of life, but they may just not realize all the free or low cost resources available to them. Local news media advertise the hospital programs available and promote the local fitness activities available. Education needs to remain a constant to inform the community of the opportunities available to them. As mentioned previously, most of the emergency room visits are due to injuries/accidents, but cardiology issues is the top hospital inpatient discharge diagnosis (Memorial Hospital and Health Care Center & Dubois County Health Department, 2011). Therefore focus on prevention and treatment of heart disease is of paramount importance. Focusing on prevention will improve the longevity of this community. Quality of life in the community is reduced by the prevalence of multiple factories in the area. As previously mentioned, the air quality has impacted the community’s rate of asthma and cancer. Im proving quality of life needs to include improving air quality. References 2011 Dubois County Health Needs Assessment (Memorial Hospital and Health Care Center & Dubois County Health Department, 2011) Retrieved from www.duboiscountyin.org/stories/2011dchealthassess.pdf Air Quality. (2012). Indiana County of Dubois Government Website. Retrieved from www.duboiscountyin.org City Data: Dubois County, Indiana. (Onboard Informatics, 2013). Retrieved April 22, 2014 from www.city-data.com/county/Dubois_County-IN.html Dubois County. (n.d.). In Wikipedia. Retrieved April 22, 2014 from http://enwikipedia.org/wiki/DuboisCounty,Indiana Dubois County Health Department (2012). Indiana County of Dubois Government Website. Retrieved from www.duboiscountyin.org Dubois County Indiana Profile (Kelly School of Business, 2014). Retrieved from www.stats.indiana.edu Flood Insurance Study: Dubois County, Indiana and Incorporated Areas (Federal Emergency Management Agency, 2014). Retrieved from in.gov Healthy Dubois County (Healthy Dubois County, 2014). Retrieved from www.healthyduboiscounty.org Invasive Animal Species Information (Dubois County Soil and Water Conservation District, 2014). Retrieved from www.duboisswcd.org State & County Quick Facts: Dubois County, Indiana (United States Census Bureau, 2014). Retrieved from www.quickfacts.census.gov. U. S. Department of Health and Human Services. (2012). About Healthy People. HealthyPeople.gov. Retrieved from http://www.healthypeople.gov/2020/about. U.S. Department of Health and Human Services. (2013). Nutrition and Weight Status. HealthyPeople.gov. Retrieved from http://www.healthypeople.gov/2020/topicsobjectives2020/overview.aspx?topicid=29 U.S. Department of Health and Human Services. (2013). Heart Disease and Stroke. HealthyPeople.gov. Retrieved from http://www.healthypeople.gov/2020/topicsobjectives2020/overview.aspx?topicid=21

The Indian Luxury Hotel Industry Industry Analysis Tourism Essay Essay Example

The Indian Luxury Hotel Industry Industry Analysis Tourism Essay Essay Example The Indian Luxury Hotel Industry Industry Analysis Tourism Essay Essay The Indian Luxury Hotel Industry Industry Analysis Tourism Essay Essay The Indian Hotel Industry has been divided into seven classs by the Ministry of Tourism, Government of India based on the installations and characteristics offered in the hotels. Of these the luxury section has been defined as dwelling chiefly of Five Star and Five Star Deluxe hotels, providing to the elect category of the society. It offers high quality service at a important premium over the other types of hotels. Its mark market section is normally concern executives and upmarket foreign and domestic tourers ( Indian Ministry of Tourism, n.d. ) . There is a important convergence between the luxury sector and the heritage hotel section as a figure of the larger heritage hotels like the Oberoi Udai Vilas and the Taj Palace in Udaipur are classified as luxury hotels though they besides belong to the heritage class. For the intent of this survey, such big heritage hotels have besides been included in the Indian Luxury Hotels sector. Current Tendencies The net one-year gross revenues for the luxury hotels industry amounted to about Rs. 5060 crore for the twelvemonth 2011-12. This represented a more or less changeless Year-on-Year growing of 12.47 % for the ten old ages between FY 2001-02 and FY 2011-12 ( Indian Ministry of Tourism, n.d. ) . Not merely do the fiscal figures show the important size of this industry, but the overall efficiency of this industry is rather high excessively every bit is evidenced from the growing in runing net incomes over the same clip period. For the industry, this growing has been a dramatic 24.15 % Year-on-Year ( Indian Ministry of Tourism, n.d. ) . The industry has mostly been isolated from the planetary economic lag even though lifting rising prices degrees have meant increased operating expense costs for luxury hotels which could still ensue in lower borders over the coming old ages. Till now nevertheless, this has been mostly offset by the big inflow of foreign tourers attracted by the diminished Indian rupee. Besides the economic meltdown has meant that the domestic travellers have decided to call off their trips abroad and go more extensively within the state itself ( Narayana, 2011 ) . Hotel invitees from ASEAN Countries have increased 17 % over the last twelvemonth. This may be attributed to the recent proliferation of South-East Asian air hoses like AirAsia, Tiger Airways and Silk Air, which have made travel to India more accessible to the public at that place ( Narayana, 2011 ) . The manpower use ratio for the luxury hotel industry has been lifting steadily and presently stands at around 2.71 employees for every available hotel room. Not merely are these figures good above the overall industry norm of 2.01 employees for every hotel room, but they are among the highest on the planetary graduated table as good ( FHRAI, 2012 ) . These high values are attributed to Indian hotel proprietors be givening to overspec their offerings and can present a important cost hazard as a lifting rising prices rate increases the labour costs. There is besides a current inclination in the luxury sector towards the acceptance of green enterprises, which have resulted in a bead of approximately 3.3 % in energy costs as per centum of hotel gross ( FHRAI, 2012 ) . Such eco-friendly enterprises besides improve the marketability for these belongingss. Indian luxury hotels have mostly been speedy to follow the latest technological tendencies. This is evidenced presently through two aspects. First, Indian luxury hotels have jumped on the societal media marketing bandwagon and have benefitted vastly from its strong range at about no cost. These hotels have even managed to develop a connect with the non-elite, aspirational subdivision of the society through the usage of their Facebook and Twitter pages which a spring a sub-rosa expression at the day-to-day workings of many of these belongingss ( Abraham, 2012 ) . Second, the rise of the Internet has besides made logistics a batch easier for these hotels to pull off. Online engagements coupled recognition card and net banking minutess and an extended usage of client databases have made it easier for hotels to supply no fuss quality service that can now be customized to each traveller s single demands ( FHRAI, 2012 ) . Major Players The major participants in this section are limited to big private ironss and franchisees or joint ventures of big international ironss who have decided to come in India in order to take advantage of its growing rate. The participants in the former class include The Indian Hotels Company Ltd. ( known to the common public as Taj Hotels, Resorts and Palaces ) , EHI Ltd. ( Oberoi group ) , ITC Hotels, Leela Group of Hotels and The Lalit Hotels, Palaces and Resorts. The international hotelkeepers who have a presence in the Indian luxury hotel sector include JW Marriot, Starwood, MGF Emmar, Radisson group and Shangri La among others. Competition The luxury hotel industry faces direct competition from a figure of beginnings, which can include: Mid-segment hotels that are looking to scale up their offerings. They pose a important menace because if these hotels can raise their service quality to someplace near the same degree as that provided by the luxury hotels, their cheaper monetary values will guarantee that many of the upper in-between category population who may hold been draw a bead oning to travel up the ladder to the luxury section no longer experience the necessity to make so. It will to boot be hard for the luxury ironss to conflict them on monetary values since they have their trade name image and the promise of a five-star experience to keep. In the long tally though, the iconic stature of these hotels should guarantee that client demand for their service neer dries up. A more important menace comes from industries offering alternate travel experiences. These would include houses offering trips on luxury yachts or high-end adventure touristry like campaign and mountain climbing. These are particularly attractive to the nouveau rich, a important part of who favor Entertainment over Pampering ( Barsky, 2011 ) . With regard to the domestic travellers, competition besides comes from the international luxury hotel and resort ironss, which themselves have good established trade name names and statures. Location on the Tangibility Spectrum The luxury hotel industry can be placed approximately on the right side of the tangibleness spectrum as it is an industry whose chief offering ( i.e. adjustment ) every bit good as assorted auxiliary experiential services ( i.e. watering place, speculation, etc. ) are intangible, though there are some touchable elements that complement these, such as dining, room and wash services ( Appendix 1 ) . Looking at these, this survey besides places the luxury hotel industry on the convergence between Peoples Processing and Mental Processing quarter-circles of the Tangibility Matrix. This once more implies that it luxury hotels provides a mix of both intangible and touchable benefits for their clients ( Appendix 2 ) . Service Offers Customer Expectations of Service in This Industry The behaviour of consumers in a cordial reception industry is rather heterogenous and can non be measured easy. The behaviours and outlooks of the consumer alteration as they travel more, derive more cognition to go more confident. Consumers are more discerning of touristry purchase, irrespective of what they pay, and holding high outlook of quality ( Abraham, 2012 ) . A Consumer visits hotel for a basic ground to acquire adjustment which is his demand ; nevertheless he expects polite staff, good atmosphere, and attentive service and so on. If such outlooks are non met within timeframe, client may go forth the hotel even if the basic demand is being fulfilled. The client outlook of service in an Indian luxury hotel may be evaluated in footings of following offerings ( Narayana, 2011 ) Unique Oriental Experience From the culinary art to the decor and staff civilization, personalized services to every little item, everything must be fussed over because the clients come in anticipating a alone experience directly from the Orient. Highest Standards of Luxury Highest criterions in every facet of cordial reception, carry throughing the kernel of Treat me like an esteemed invitee and Keep your promises . These are supplemented by touchable facets like Deluxe and Premier Rooms, Premium Suites, best Watering place and nines with a alone oriental subject, private and semi-private pools, fleets of Mercedes and BMWs, etc. Cordial reception from the Heart The staff must travel the excess stat mi to make an unerasable memory in the bosom of the invitee and construct a relationship that is strengthened with every visit. They know their invitees good in progress, their birthdays, gustatory sensation and penchants. A fully fledged path is made for the invitees as per their penchants. They have low Room to staff ratio. Suites have their ain private pantrymans. Possible Levels of Customer Expectations ( Ref Exhibit 1 ) The degree of outlook varies widely depending on mention point the client holds. The exhibit shows a continuum along which different services outlooks have been ordered from high to low. On the left are different types or degrees of outlooks from high to low. We give name to each of the outlook and seek to happen what it means in footings of that hotel. The importance of outlook as perceived by the client will measure the hotel s public presentation. Bundle of Benefits Typically Received By Customers Some services are consumed efficaciously in concurrence with other services. When clients find value in a bundle of services that are interrelated, monetary value bundling is a good scheme. The effectivity of the bundling depends on how good the hotel understands the packages of value that clients perceive and on complementarity of demand for these services. Some bundled bundles are Pilgrim Packages, Leisure Travel Packages, Corporate Packages, and Wine Tasting Packages. Besides there may be assorted offers like complementary suites, Loyalty card: based on stay in figure of yearss, Itinerary based holidaies, honeymoon bundles. Typical Service Performance of Firms in This Industry The service public presentation of houses can be measured utilizing GAPS theoretical account with SERVQUAL as instrument. We took deepness interview and assessed the five dimensions of service quality to determine the degree of service and determine which dimensions need betterments. Random sample of 10 clients was selected and inquiries were asked based on five point ( 1 to 5 ) Likert graduated table elaborating all 22 variables of SERVQUAL dimensions. When we tested the consequences it was found that the installations experienced were lower than expected in many instances. We asked the clients 17 inquiries to look into their degree of outlook and perceptual experience. ( Ref Exhibit 4 for complete analysis of SERVQUAL dimensions ) Tangibility Under the Tangibility dimension, Staff visual aspect got the highest Accumulative norm evaluation of 5 both for perceptual experience and outlook. The overall norm evaluation for the Tangibility was positive with perceptual experience was more than the outlook. The ground for client satisfaction is the glorious substructure, the palatial physique of the hotel and professional hotel staff. Dependability When we looked into the dependability, the norm evaluation for operating hours, handiness of suites, external environment were the highest with evaluation 5. The least evaluation was for on clip bringing of service with mean 4.2. The service quality of dependability was rated at mean -0.023. So overall perceived evaluation for the dimension was somewhat less than expected significance outlooks have non been met to the full. This was due to few of the clients were dissatisfied with timely bringing of service. Responsiveness When we looked at the reactivity dimension, the highest norm evaluation was for the outlook of quality of nutrient and drinks with 4.9 but perceptual experience did non met the outlook. Some of the clients preferring local gustatory sensations were non satisfied. The salutation and sole welcoming of the invitees was highest in perceptual experience with evaluation 5. Overall service quality was rated at 0.054 with perceptual experience better than the outlook. Assurance For confidence the highest outlook was 4.9 for security and for perceived the highest was for staff trustiness with evaluation 5. The lowest norm evaluation was for value for money and some for hotel ambiance where few of the clients sometime acquire disturbed with the noise outside their room seemingly from hotel staff. Overall the perceptual experience exceeded the outlook by 0.122. Empathy When we analyzed Empathy it was found that for both the perceptual experience and outlook the evaluation was highest with 4.9 for handiness of the staff. The least was for the flexibleness of the staff. The perceptual experiences did non run into the outlooks to the full and had a negative difference of -0.027. Overall Service quality dimensions based on the SERVQUAL ( Ref Exhibit 5 ) When we analyze the service public presentation on all the dimensions of the SERVQUAL, we find that clients outlooks are met for Tangibility, Responsiveness and Assurance but non for Reliability and Empathy dimensions. We can besides mention the graph of Expectation and perceptual experience ( Ref Exhibit 6 ) . Service Quality Dimensions A ; Their Relative Importance Service quality is one of the most of import factors impacting the client satisfaction and heightening the public presentation of the concern. The service quality is being analyzed based on the ServQual Model ( Ref Exhibit 2 ) . Service quality is the difference between the Perceptions and Expectations where outlooks measures what is anticipated ideally and perceptual experiences means existent public presentation. Satisfaction measures the spread between the perceptual experience and outlooks, S = P Tocopherol The ServQual theoretical account examines five dimensions of service quality Dependability, Responsiveness, Assurance, Empathy and Tangibility. All five service quality dimensions can be applied to tauten in this industry. But the order of importance differs from a normal class with Tangibility being most of import being followed by Reliability, Responsiveness, Assurance and Empathy. ( Ref Exhibit 3 ) Customer s Engagement in the Service Delivery Customers play an of import function in the service bringing and many a times are co-creator of the service. They besides contribute to the quality of service offered. The features of the service concern where clients are engaged in legion and varied activities to increase the importance of compatibility direction is most suited for hotel concern. This is due to the fact that when service installation supports varied activities all traveling on at the same clip, the activities themselves may non be compatible. Luxury hotels normally attract maximally homogenous groups of clients through careful placement and cleavage schemes. The upscale travelers are the primary mark section for such hotels and clients self-select into the hotels. Even in such contexts, struggle may originate ; e.g. hotel is hosting a concern convention, a NBA squad and single leisure travelers. As the clients often interact in the procedure of service bringing and ingestion, so the mix of clients at the same time s ing the service needs to pull off efficaciously. This can be done by grouping together compatible clients ; e.g. maintain meetings and conventions separate from countries of hotel used by single travellers. Service Blueprint A service design for a typical luxury hotel is included in Appendix 3. This is based on our visits to the Oberoi Udai Vilas and the Trident in Udaipur. Moments of Truths The minutes of truth are the critical client interactions with the hotel s staff or physical atmosphere which can do or interrupt his or her feeling of the service quality of the constitution. For the luxury hotel industry these include: Zeroth Moment of Truth: Is the existent hunt for the hotel and subsequent engagement online. Merely the practical embodiment of the hotel interacts with the invitee at this point of clip. First Moment of Truth: When the Guest interacts with the first hotel employee ( i.e. the driver ) and later arrives at the hotel. Second ( and subsequent ) Moments of Truth: This includes all the activities post the Check In, when he/she interacts with the hotel staff during the class of his/her ingestion of all the service offerings that the hotel has to offer. The thing to observe about the luxury hotel industry is that since it is so extremely dependent upon the perceptual experience that a client signifiers about the service quality of a peculiar constitution, any small error on the portion of the hotel risks the opportunity of reflecting ill on its overall service quality. Hence, every customer-staff or customer-ambiance interaction becomes an of import minute of truth all by itself. This is besides because the constitution is covering with clients who have the highest degrees of demand of any market section. Value in Blueprinting and its Advantages for a Service Marketer The luxury hotel industry can deduce a batch of value from Service Blueprinting of the sort that we have done for the class of this survey. This can include: Designation of the cardinal activities that go into presenting the sort of service that the extremely demanding invitees expect on a day-to-day footing from the hotel. For illustration, blueprinting will assist a service seller understand that the zeroth minute of truth is possibly the most of import for the hotel, since it allows a possible client to acquire information about hotel that can potentially change over him into a future invitee. Distinguishing between the seeable and unseeable ( frontstage/backstage ) staff and their comparative importance in presenting high quality service to the clients. Again, from the point of position of the service seller it is of import that equal importance be given to both the staff member who really pick up and present the baggage for a peculiar invitee every bit good as to the staff member who does the wing work of really transporting the baggage after its reaching from the airdrome. The acquisition is that if the wing nexus interruptions down at any phase of the service design, it will reflect ill on the client interaction on the frontstage. Blueprinting besides allows the industry to place phase where fail points may happen and extinguish them. For a service seller, the experiential facets of a luxury hotel s service ( i.e. its eating house, dark nine, watering place, gym etc. ) are offerings where in instance the preparation of the staff is non up to the grade or if the wing readying is non done decently, it can ensue in the clients traveling back with a negative position of the hotel s overall services. For a luxury hotel, as has already been mentioned, all facets of service are every bit critical because of the nature of the patronage. Therefore, riddance of fail points is indispensable and a design will assist a seller know where these be and acquire the people from operations to repair them. He/she can even fix for eventualities in instance preventative or disciplinary steps can non be applied right off. For illustration, if there might be a job with a suite that a peculiar invitee desires, he can counterbalance fo r that by supplying another room but with all the excess services that normally go bundled with their desired suite. Blueprinting besides allows a service seller to decently put up the support services and acquire the employees trained in managing those facets of client interaction that are most likely to impact their perceptual experience of service quality. Thus, for a luxury hotel, personal training and client interaction preparation for all degrees of staff will be recognized as indispensable by a service seller one time he sees the degree of forepart and back phase interaction that they are holding with the invitees to a hotel. From a selling position, a design will let the seller to cognize where the greatest strengths of the hotel lies so that he/she can play that up in any publicity or client communicating runs that he/she might be assisting the house tally. For illustration, if Udai Vilas recognizes the fact that its atmosphere is the chief point of attractive force and keeping for its bing clients, its service seller will play it up as a strength in future trade name communications with possible clients. Physical Evidence The servicescape includes the installation s exterior ( landscape, exterior design, signage, parking, environing environment ) and interior ( interior design and decor, equipment, signage, layout, air quality, temperature and atmosphere ) . Role of Servicescape in the Industry Servicescape plays a really of import function in the cordial reception sector as tangibleness or physical grounds is of extreme importance and is frequently the most seeable dimension of service quality. When clients visit any luxury hotel, they expect expansive service, nice decors and substructure, helpful and trained staff, etc. Many of the luxury hotels have superb architectural statement and occupy occupied authoritative edifices with antique trappings. The servicescape plays a really of import function in determining the service distinction, client outlooks, easing the clients and ends of the employees and therefore act uponing the nature of the client experiences. In luxury hotel industry the visitants interact with the physical environment more than the service agent. In fact a client experiences the servicescape before interacting with the service agent. Furthermore, this interaction is ubiquitous, i.e. throughout the invitee s stay at the hotel he will go on to interact wi th the physical facets of the hotel and therefore his perceptual experience of service quality will be greatly influenced by it. There are assorted physical components and environmental cues which help clients organize holistic image of the overall servicescape. The ocular cues include illuming, colour, personal artefacts and workss, infinite and map and design and layout. Three of the of import functions of servicescape are Cleavage It helps section the market as per the demand of the hotel. By keeping the grand-looking physical outside, luxury hotels frequently weed out those clients who they do non believe are in maintaining with the type of patronage that are their existent mark market. Targeting It help luxury hotel trade names attract chiseled market section. A show of luxury in the outside of a hotel signals its exclusivity in the eyes of the elect members of the society. Positioning The servicescape helps in the placement of hotel trade names by separating them from each other. Hence the unfastened verdant milieus of the Oberoi Udai Vilas in Udaipur set it apart from the more concern like environment of the Grand Hyatt in Mumbai, even though both are viing in the luxury hotel section. Hence, the former attracts travellers looking for luxury and relaxation while the latter attracts more senior executives from the industry ( Ref Exhibit 7 ) . Aspects of Servicescape Significantly Influencing Service Delivery The physical grounds significantly influences the flow of experiences for invitees at a luxury hotel. It can modify the significance that they attach to the service bringing, their satisfaction and their emotional connexion with the trade name. Hotels therefore, employ a figure of alone facets of servicescape that can positively act upon their service bringing. These include: Ambient Conditionss: The luxury hotel industry has amassed great expertness in the usage of background features of the environment such as temperature, illuming, music, aroma and colour to act upon the behaviours and perceptual experiences of its clients. Luxury trade names make it a point to hold clime control systems in all parts of the hotels so that the clients have a consistent experience and do non confront any physical uncomfortableness during their stay. They besides make usage of appropriate lighting and music at different locations to accommodate the tempers of the invitees. This could run from supplying comforting music inside lifts to the changing illuming employed in corridors to take a sense of sameness to them during a invitee s stay. Even the aroma and colour, particularly in the external milieus of the hotel provide a positive support to the invitees about the topographic point s service offerings. Spatial Layout and Functionality: Hotels besides make usage of spacial layouts so as to guarantee the most effectual bringing of services to its clients. This is the ground for holding anterooms with unfastened atria and a bank of lifts to guarantee that invitees do non hold to maintain waiting in the anteroom. Besides, many hotels have dedicated stepss and service lifts for its employees to guarantee their quick and efficient motion from topographic point to put throughout the hotel. Besides, the design of the hotels normally takes into history the common activities that the invitees are expected to set about. Hence, the gym and swimming pool are frequently placed together for fittingness partisans while the eating house, saloon and dark nine are kept together separate from the suites so that the invitees are non disturbed by the noise. Signs, Symbols, Artifacts: These are chiefly used by hotels in organizing a positive first feeling in the heads of the clients. These include the outer signage at the hotels, which are frequently done in luxuriant founts to mean the exclusivity of the topographic point. Besides, the prominence of the trade name logo and its usage at assorted topographic points in the hotel aid to reenforce the trade name exclusivity in the clients heads. Servicescape as a Beginning of Competitive Advantage Hotels can utilize their physical grounds as a beginning of competitory advantage in the undermentioned ways: By boxing the full corsage of service offerings within a consistent servicescape. This ensures that the invitees are able to set a touchable face to the service bringing offered by the house. This tangibleness besides helps the clients form the first feeling about a hotel and hence a brightly designed external facade can be the ocular metaphor for a high quality service offered by a house, which will pull possible clients to it. These physical groundss need non be external frontages though, for hotels, they can besides include website and travel booklet design because these are frequently the communications that the house has with possible clients. Hotels can utilize expeditiously designed servicescapes to ease the bringing of high quality service. As has been mentioned above a well-designed installation with separate service stepss and lifts for the speedy motion of hotel staff ensures an mistake free and prompt service bringing for the invitees. Hotels can besides utilize their servicescapes to work as socialisers so that it is easier for the invitees to mix amongst themselves. On the other manus, for the benefit of those invitees who wish to get away from it all and pass their holiday in privy luxury, hotel servicescapes can besides be designed in such a manner that such invitees are non disturbed by others. This can be achieved through supplying private bungalows or suites with built-in pools for such invitees. As has been mentioned above, hotels can utilize servicescapes as discriminators, particularly in positioning. However, they can besides them to foreground offerings that are alone to them. For illustration, a hotel with a assortment of eating houses to take from may plan its landscape in such a manner that it reflects the culinary art on offer at each peculiar 1. Besides, hotels with big dance halls can farther stress them by puting in expensive interior ornament. Wild Card: Customer Loyalty at Luxury Hotels: Attracting the Right Clientele Luxury hotels are faced with the job of client keeping non because of intense competition, though it still has some function to play, but majorly due to the fact that they cater to a comparatively smaller and extremely specific set of patronages that demand merely the highest quality of service and is surely non averse to traveling on to a rival s hotel if the services provided to them are non of their coveted service quality. Besides, with the branchings of the fiscal recession of 2008 still being felt in the industry, keeping has become an even bigger issue. It is no secret that pulling new clients is both excessively hard and excessively expensive as compared to retaining old 1s ( Viajayadurai, 2008 ) . However, for such hotels, the issue of client keeping acquires another alone facet: that of pulling and retaining a specific type of elect client. Such clients are necessary non merely because they are the lone 1s to possess the fiscal wherewithal to be able to afford the services being offered but more significantly because they positively affect the service quality dimension of Tangibility that other invitees experience at these hotels. In short, the presence of elect, comfortable invitees is indispensable for a luxury hotel because it makes other hotel invitees feel that they are being served by an sole constitution thereby breaking the latter s perceptual experience of the service quality being offered. Furthermore, elect invitees frequently have an amplified viva-voce consequence due to their superior societal standing and therefore holding them systematically visit you as a invitee provides for a big range of future concern for luxury hotels ( Alfred N.P, 2007 ) . For the intent of this survey, we conducted an analysis of the methods adopted by the Oberoi Udai Vilas in Udaipur in pulling and retaining the right patronage and the grounds and branchings of it making so. Identifying the Right Customer: The client profile targeted by Udai Vilas includes the features that one would tie in with comfortable clients Psychographics A Values Luxury, Grandeur, Hospitality and Comfort A Life manner Plush, excessive disbursement, high self-pride and societal acknowledgment Behavioral Profile A Consumption degree and state of affairs visit one topographic point one time ; reiterate visits really rare A Loyalty Do urge ifA satisfiedA A Occupation Business Executives, Directors and Entrepreneurs Marital Status Largely married, esp. , merely married Education Largely extremely educated, Graduates and Post GraduatesA Age 25+ Reaching the Right Customer: The Integrated Marketing Communication attempt of the hotel is aimed at a healthy mix of comfortable domestic and international invitees. Of the entire invitees geting in the hotel, 45 % are domestic and about 55 % are international travellers. As per ( Market Metrix, 2011 ) , luxury hotel invitees have had the fastest consumption of Internet and Social Media among all sections of travellers. The survey besides states that about 30 % of all luxury invitees are inspired to take a travel finish from friends recommendations and another 20 % hunt the web for vacation thoughts. Keeping these statistics in head, Udai Vilas has maintained a strong online presence through on-line travel and lifestyle magazines/portals the most important of which has been the usage of Travelzoo, which has over 25 million planetary endorsers and specializes in supplying information on different luxury services, i.e. non something that would be visited frequently by insouciant travellers. The hotel besides maintains both Facebook and Twitter pages that are updated on a regular basis and supply a platform for past and future clients to prosecute with the hotel disposal who are more than willing to turn to questions or even settle grudges. The hotel besides displays its TVCs on merely choice life style and travel channels during shows that concern and luxury travellers are more likely to be watching. The full attempt is targeted towards pulling the type of invitees that Udai Vilas wants. Attempts towards retaining the Right Customer: Udai Vilas recognizes that even the most flush invitees are strongly attracted by rewards/offerings though these should ideally be of a local assortment ( Market Metrix, 2011 ) and gaining them should affect a important fiscal investing. Thus, the hotel foremost has a trueness card, which is issued based upon a combination of the figure of yearss that a invitee corset and the figure installations that he enjoys during each stay. There is besides a Most Valuable Guest construct to pull high-spending repetition clients, in which their personal gustatory sensations and penchants are found out in progress and local nutrient points and keepsakes are later gifted upon reaching to carry through these penchants every bit best as possible. This besides has a surprise component that guests normally love. Repeling the Incorrect Customer: Equally of import as it is to pull and retain the right patronage, it is every bit of import for a luxury hotel to keep its image by driving the incorrect sort of clients from sing. The best method that such hotels employ to accomplish this is by puting a high monetary value for their assortment of services. Udai Vilas does this in its room monetary values. It has four classs of suites, all of gilded assortment. These include Premier Rooms , Premier Suites with Semi Private Pool , Luxury Suit with Private Pool and Kohinoor Suite with Private Pool . These scope from Rs. 20,000 per dark to over Rs. 75,000 per dark. These monetary values guarantee that the hotel merely attracts and retains the flush patronage that it needs to supplement its Tangibility dimension of service quality. Industry Section Strengths and Failings of the Industry Strengths Natural A ; Cultural Diversity of India India is one of the most diverse states in the universe and has many millenaries old cultural heritage. The geographics is unbelievable from snowcapped highest mountains in the universe to abandon of Rajasthan, from cheery beaches to endorse Waterss of Kerala, from coastlines to tropical woods, India is full of life. India has big figure of tourer finishs which gives cordial reception industry immense potency which is still untapped. Demand Supply Gap Indian hotel industry has a immense mismatch in supply and demand of hotel suites. This state of affairs has finally led to high room duties and tenancy in Indian luxury hotel section. Therefore taking to rapid enlargement of this industry. Large figure of luxury and quality hotels are now been opened to run into client demand. Besides the cost of work force for hotel industry is lowest in India ( Ref Exhibit 8 ) Government Support Government support is really influential driver in growing of any industry. The touristry has emerged as an of import industry and authorities is back uping touristry with several of its strategies and development undertakings. Government has approved has approved immense sum to develop substructure and new tourer circuits and finishs and besides in care of historic memorials. The Incredible India run by Department of Tourism ( DOT ) has been extremely successful portraying India as a tourer finish in non merely domestic market but international market every bit good. India A ; International market The portion of India in international cordial reception and touristry market has seen a dramatic rise over last few old ages and is expected to turn more. Indian luxury hotels are systematically ranked among the best in universe. Failings Poor province of Infrastructure The province of substructure is far below criterions in India in malice of many stairss been taken by the authorities. India made a entire investing of $ 20 billion whereas states like China made more than $ 150 billion. Besides the existent province and land monetary values in India are every bit high as 50 % of undertaking cost as against 15 % abroad ( Kanjilal, n/a ) . Political, Economic, Social A ; Legal troubles Political: The Indian political scenario and security menaces discourage international visitants in the state. Economic: The hapless economic conditions and deficiency of handiness installations besides adversely affects the touristry industry. Social: Many a times the societal agitations affect the touristry and cordial reception sectors. Legal: There is tremendous legal process and trouble in land acquisition in India. Current province of personal businesss and patterns Most of the hotels in India are overstaffed compared to other states. For Indian hotel companies staff to room ratio is 3:1, which is 1:1 for international hotelA companies. The figure of luxury hotel suites in India is far less when compared to any state around Earth. The Service revenue enhancement and luxury revenue enhancement on hotel adjustment increases the measure by 30 % in India which is far higher than other states ( Kanjilal, n/a ) . Opportunities in the Industry Untapped market with alone and diverse topography India has one of the most diverse topography in the universe, the Indian luxury and heritage hotels provide alone experience for experience seeking travellers. Hotel Industry has immense growing potency as India is a land of big figure of tourer finishs whether natural, historic or modern-day. Rising Income The income of India is lifting dramatically and more and more American indians are demanding luxury and experience, therefore heightening the leisure touristry in India. Open Sky Policy The Open sky policy has benefitted a batch to the luxury touristry in India. The addition in air hose activity has benefitted both domestic and international travellers but besides helped better the substructure. Different demand demands of Domestic A ; International travellers The demand between the international and domestic travellers can be managed easy due to difference in holiday seasons. For domestic travellers, the extremum season is summer months whereas for international travellers the extremum season is from October to March. Future Direction for the Industry The hotel industry faces great challenges in future due to the glooming planetary economic conditions and competition. Besides the nature of industry makes it worse as the services are perishable. The luxury hotel industry needs to accommodate to the altering demands of the clients from more of intangible facets than tangibles. The future belongs to the unreal intelligence engineerings and hotel industry besides needs to follow those. Few of them like automatic exchanging off the AC or lowering of blinds every bit shortly as the invitee leaves the room and things are back on path when they are back. The clip in front demands greater sensitiveness to nature. Besides understanding that client will ever be in focal point of this industry. We need to do certain to construct threading client trueness to acquire them back or distribute good words about the hotel. India is emerging as a prima finish for wellness touristry with its rich historic techniques like Yoga, speculation and Ayurveda which are really effectual and without any side consequence at the same clip. Advice to New Entrant in the Industry The Indian hotel industry is expected to turn at a CAGR of 15 % for following 5 old ages and there is big spread between demand and supply, which makes this industry really attractive. But before come ining into the luxury section, the company must be cognizant of challenges of the Indian market, they can non anticipate net incomes right after being operational but it has a long gestation period. Hotel needs to place itself unambiguously or distinguish itself to last in the luxury market as clients of this section seek experience and non monetary value. The international participants can travel for acquisition or strategic confederation to acquire feel of Indian market foremost, e.g. Leela-Kempinsky confederation, to cut down hazard and optimize resources. The hotel groups can aim lifting leisure A ; concern travel to tier 2 or 3 metropoliss such as Udaipur, Trivandrum, Kochi, Chandigarh etc. The focal point of luxury will ever be on client experience, so the luxury hotels should de velop niche sections like wildlife Lodges, watering place, ecotourism, and alone experience to retain clients and supply them value-added services. Appendixs Appendix 1: Position of Luxury Hotels on Tangibility Spectrum Luxury Hotels hypertext transfer protocol: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvA4vt8SxX7XzmenqJA4lRQJJnJEMGh6Sd6oNhyM9j1hRFceTvhedm3d6vnlkNGKeiLHFYW4UP7dwo9-O1An9PXI1tRHSFl3wdMML3kdbfL1briu5LrSqyQkeCCMDaAQBgbD1PX7Iel0Rn/s1600/MBA % 2Bproject % 2Btangibility % 2B % 2Bspectrum.jpg Appendix 2: Position of Luxury Hotels on Tangibility Spectrum Tangible Intangible Luxury Hotels Appendix 3: Service Blueprint for Luxury Hotel Industry Exhibits Exhibit 1: Possible Degrees of Customer Expectations Everyone says this hotel is every bit good as a castle ; I want to travel someplace really particular for my day of remembrance High Low Ideal Expectations or Desires Equally expensive as this hotel is, it ought to hold first-class nutrient and service Normative Should Expectations Most times this hotel is good but when tenancy additions, the service is slow Experience Based Norms I expect this hotel to function me in an equal mode Acceptable Expectations I expect awful service from this hotel but semen because the monetary value is low Minimum Tolerable Expectations Exhibit 2: Gaps theoretical account of service quality Exhibit 3: Relative Importance of Servqual Dimensions for Luxury Hotels Rank Dimension Variables 1 Tangibility Tangibility Attractiveness ( external ) Internal ornaments Staff visual aspect A ; tidiness Hotel installations 2 Dependability Timely adjustment Suites delivered to clients Facilities of suites Orders done by staff 3 Responsiveness Welcoming of clients Response for petitions, Giving information offering for service Speed of service 4 Assurance Staff experience and professionalism Staff niceness Price of service Effort done by staff for security Hotel ambiance ( unagitated and rather ) 5 Empathy Handiness Staff handiness Attention paid by staff Staff flexibleness Hotel prevision for client necessities Exhibit 4: Servqual- Expectation and Perception Likert Scale ( 1 to 5 ) 1 2 3 4 5 Below Expectation As Per Expectation Exceeds Expectation Average Rating for SERVQUAL dimensions and their variables Dimension Variables Tocopherol Phosphorus P-E Tangibility Hotel installations 4.0 4.1 0.1 Staff Appearance 4.7 5.0 0.3 Attraction 4.6 4.7 0.1 Internal Decorations 4.4 4.6 0.2 Dependability Facilities of suites 4.8 4.9 0.1 Timely Adjustment 4.9 4.5 -0.4 Orders done by staff 4.6 4.4 -0.2 Room delivered to clients 4.9 5.0 0.1 Responsiveness Respond to petitions 4.8 4.7 -0.1 Speed of service bringing 4.7 4.8 0.1 Information offering to clients 4.8 4.8 0 Exclusive Welcoming of clients 4.7 4.9 0.2 Assurance Monetary value 4.8 4.8 0 Hotel Atmosphere 4.6 5.0 0.4 Staff niceness 4.7 4.7 0 Security 4.9 5.0 0.1 Staff experience A ; professionalism 4.7 4.9 0.2 Empathy Staff Availability 4.9 4.9 0 Staff Flexibility 4.3 4.0 -0.3 Handiness 4.8 4.4 -0.4 Predicting client necessities 4.2 4.1 -0.1 Attention paid by staff 4.3 4.5 0.2 Accumulative Average Rating 0.30 Exhibit 5: Overall Service quality dimensions based on the SERVQUAL Dimensions Expectation Tocopherol Percept P P-E Tangibility 4.460 4.644 0.184 Dependability 4.799 4.776 -0.023 Responsiveness 4.817 4.869 0.052 Assurance 4.795 4.917 0.122 Empathy 4.430 4.403 -0.027 Accumulative Average evaluation 0.308 Exhibit 6: Comparison of Expectation and Perception Exhibit 7: Comparison of Servicescape of the Oberoi Udaivilas, Udaipur and the Grand Hyatt, Mumbai hypertext transfer protocol: //www.thegrandnewdelhi.com/pic/profile_hyatt_mumbai.jpg Grand Hyatt, Mumbai hypertext transfer protocol: //www.oberoihotels.com/images/gallery/oberoi_udaivilas/PG_UDA_018.jpg Oberoi Udaivilas, Udaipur Exhibit 8: Available hotel suites in India ( 2011 ) A Hotel classs A No. of Hotels A No. of Suites 5 star deluxe/5 star 165 43,965 4 Star 770 134 20 3 Star 505 30,100 2 Star 495 22,950 1 Star 260 10,900 Heritage 70 4,200 Uncategorized 7,078 Entire 8,707 1,32,885 Entire Demand Supply spread estimated = 150,000 suites ( India Business News, 2011 )